About Trofie
Trofie reaches the on-the-go, affluent consumer who eludes traditional media avenues. Using multiple touch points in each venue, Trofie converts browsers into buyers with targeted advertising messages and incentives at the time when they are most receptive to influence, motivated and ready to purchase.
Trofie provides shopper marketing expertise including digital incentives, product sampling and demonstrations in key transportation venues like airports, turnpikes and commuter systems, as well as metro locations that include hotels, resorts, casinos, bookstores and newsstands, gift stores and specialty stores. And, Trofie offers extended marketing opportunities in fitness and health centers, airline seat-back TVs and urban cafes across the nation.
Trofie, Trofie Book Promotions, and ViaTrofie Networks provide a comprehensive range of services and resources and offer fresh and original thinking that directly translates into increased sales and new revenue streams for clients.
Trofie's retail clients in airports, train stations, hotels, turnpike plazas and metro shops offer advertisers a broad range of marketing vehicles to launch new products and to stimulate interest in great in-store products. Think millions of opportunities to a captive audience each and every day
- Product sampling and demonstrations
- Product display and advertising support: - 3D floor displays
- Instant POS reporting
- Extended marketing programs in VIP airport lounges, city cafes, fitness centers, pharmacies, airline seat back TV programs, on seat back trays, coffee cup sleeves, napkins
- Light box and digital posters
- Traveler Digital Network spot ads, SMS engagement
- Eye-Level counter display posters
- Cross-merchandising
- Shopping Bag imprinting and product or brochure inserts at POS
- QR code opportunities for contests, sweepstakes
- Coupon programs
Team Trofie
Christine Z. Crowley, CEO/Managing Partner
Christine is responsible for managing the partnerships with Trofie retailers, ensuring they each receive the best practices from Team Trofie’s multi-talented members, including the implementation of innovative marketing programs and cutting-edge technologies that reach and engage today’s on-the-go consumer. Trofie has expanded advertising and promotional options with initiatives that result in dramatic revenue increases for retailers and guaranteed reach for advertisers, delivering them one of the most desirable demographic groups on a daily basis.
Ph. (415) 518-5411 email: czcrowley@trofie.com
Paul J. Crowley, Partner/Creative Director
Paul’s creative imprint on the landscape environment of newsstands is recognized throughout the industry. With an extensive career in all facets of media from fine art to commercial broadcasting, Paul brings a rich and varied palette to client’s projects. A co-founder of Trofie, Paul designed the first reading centers for Safeway Supermarkets, Lucky Supermarkets, and magazine fixtures for Host, WHSmith, CA One, and Compass Books SFO and Downtown Disney. He is director of Digital Media at Trofie, creating high-impact and compelling graphics and digital video advertising.
Ph. (415) 331-3951 email: pjcrowley@trofie.com
Stacie Hedley, New Product Development Sales Manager
Stacie joined Trofie in 2001 following more than a decade with AOL/Time Warner. Her insight and strategic knowledge of the industry gives clients an inside edge in developing powerful and effective programs that meet and exceed their goals.
As NPDSM, she directs the development and implementation of Team Trofie’s high-performance marketing programs and is also responsible for research on potential new product launches for Trofie retailers. Stacie and Team Trofie work closely together to sell Trofie’ $10 million in promotional inventory annually.
Ph. (707) 935-9565 email: shedley@trofie.com
Jacqueline Tobin, Senior Marketing Manager, New York
Jackie brings Trofie clients 20 years of experience in creating successful national sales and marketing programs. Publishers wishing to penetrate US and Mexico airport and bookstore chains with improved sales and efficiencies rely on her expertise and depth of knowledge to design optimal strategies for their products.
Jackie was formerly with Time Warner Retail as Director of Sales for bookstores, terminal accounts and specialty markets. She directed national retail sales and marketing efforts for 300 of the nation's leading consumer publications and developed strategic programs with national retailers.
Ph. (201) 664-4496 email: jtobin@trofie.com
Terry Kraml, Marketing & Advertising Manager, Book Division, Chicago
Books often represent over 40 percent of a newsstand’s business, and Trofie clients look to Terry to apply the insight and industry acumen she has gained throughout her 20-plus year career to enhance their book business. Prior to joining Trofie, she was Book Transportation Manager for Chas. Levy Circulation Company in Chicago.
Terry has developed breakout marketing strategies to maximize key book categories nationwide. With smart buying and custom marketing campaigns that target the airport traveler, these programs generate powerful results for retailers. Trofie's progressive and unique sales opportunities are held in high esteem by the publishing community.
Ph. (847) 526-7776 email: tkraml@trofie.com
Alex Valle, Traffic Coordinator/Production Manager
Alex ensures that promotions and authorizations are executed as soon as contracts arrive. As Traffic Coordinator, he enters all contracts into Silent Partner, Trofie's proprietary data base software system, instantly creating invoices, compliance reports, inventory controls, and calendars. Alex communicates these additions to wholesalers, distributors, retailers and other Team Trofie members.
Alex is responsible for collecting assets from advertisers for creating commercials for the Trofie Traveler Network and for client poster and light box advertising. He is well versed in Photoshop and in production requirements so that all visual advertising products are award-winning creations.
email: alex@trofie.com