What’s New!

Trofie Expands Airport Retailer Base in Atlanta, D.C, Ohio, N.C. and New York

Over 25 New Shops, Newsstands and Gift Stores Added to Trofie Roster

Trofie continues its national expansion with the signing of over 25 new retail airport operations around the country.

“These exciting additions to Trofie’s Retail Client Chain reflect retailer confidence in what our marketing and advertising programs can accomplish for their companies,” said Christine Z. Crowley, Managing Partner and CEO. “With over a decade of proven results that have a direct and powerful impact on revenue, Trofie is recognized as a trusted partner.”

Trofie is providing build-out and design services for 20 stores owned by the AREAS USA, Inc. and Airport Retail Management (ARM) in the thriving Atlanta Hartsfield-Jackson International Airport (ATL), as well as developing the magazine and book programs for the newsstands, gift shops and bookstores. The Atlanta airport is the world’s busiest airport, serving 89 million passengers in 2007, both domestic and international, according to the Airports Council International. “Advertisers reach the most desirable demographic segments in the Atlanta airport shops, and in truly astounding numbers,” said Crowley.

At John F. Kennedy Airport, longtime Trofie client Stellar Partners is opening two specialty shops in the highly anticipated Jet Blue Terminal 5, called T5. The first terminal built in the U.S. since 9/11; T5 can accommodate 20 million passengers per year—more than 30 percent of Kennedy's total projected traffic. The new terminal is a fan-shaped site with 26 gates, three concourses and a huge central retail and concession space.

In Washington Dulles International Airport, Concourse Concessions Inc. (CCI) has opened a newsstand with a full menu of sales-building solutions from Trofie, bringing to five the number of different locations with advertising and marketing opportunities available from Trofie at Dulles. CCI operates top quality duty free stores at Los Angeles International Airport, Phoenix Sky Harbor International Airport, Washington Dulles International Airport, JFK International Airport and Miami International Airport.

Trofie partner MSE Branded Foods called upon Trofie to create new promotional programs at its operations in Canton/Akron and Asheville airports. The Canton/Akron airport initiated a 10-year, $110 million capital improvement plan and has seen a 7 percent increase in traffic over 2007.

MSE develops and operates multi-branded food service and integrated retail concept programs throughout the United States for airports, hospitals, retail centers and hotels. Tiger Woods announced that his first golf course design in the United States would be at The Cliffs at High Carolina, just outside Asheville. The Cliffs counts two Jack Nicklaus Signature designs, two Tom Fazio designs and a Gary Player Signature design among its eight golf courses. “The Asheville airport is becoming one of the busiest and most noteworthy regional airports in the U.S. as a result of this new growth and celebrity status,” said Crowley, “and we are planning with MSE to create a unique retail experience at the airport that acknowledges the demographics of Asheville’s travelers.”

Using innovative technology and drawing upon a vast spectrum of experience, Trofie creates marketing programs and promotional concepts that maximize results. “With only moments to capture a consumer’s attention, it’s critical to partner with a company like Trofie that has in-depth knowledge of the dynamics of reaching and capturing that passerby’s attention, then converting them into a consumer,” states Crowley.

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For more information on how to design a program that will work for your business, contact your Trofie representative, or call Trofie: (415) 331-3951

Corporate Office: Trofie, 20 West Kappas, Sausalito, California 94965
Phone (415) 331-3951   Fax (415) 331-7354
Web site: www.trofie.com   email: trofie2@trofie.com