In-Store Promotions

In-Store Promotions

In-Store Sales Promotions are successful to ramp up sales, acquire new customers, and take advantage of seasonal opportunities.

  • 70 percent of all purchase decisions are made in-store
  • 68 percent of in-store purchases are impulse driven


The key elements of a TROFIE in-store promotion are the advertiser’s ability to display, sample, and sell merchandise. Brands like Coca-Cola, Hershey’s, Krave, Random House, PEOPLE, Foster Grant, Mentos, CLIF and Kellogg’s know the value of airport retailing. Travelers with disposable income and long dwell times are targeted for new product launches, contests, sweepstakes, and BOGO specials using high visibility placement in retail stores operated by TROFIE retail partners. And every promotion is supported with digital ads on the TROFIE Network.

TROFIE In-store marketing vehicles that have proven successful:

  • Sampling (individually wrapped throat lozenges during cold and flu season)
  • Demonstrations (new electronic headgear)
  • Buy one Get one Free (Mentos)
  • Cross-merchandising (Placement of travel books in magazine travel section)
  • Seasonal Promotion (mix-n-match magazines and book purchase, receive free tote)
  • Counter Display at POS (new product launch for FAB Girl on the Fly skin care)
  • Life-sized Corrugated Standee (Scott Kelly, Astronaut, book launch)
  • Lost Leader (buy two Cokes for $5.00)
  • Product Placement 
  • Window Banners, Posters, Light Boxes, Shelf Talkers, Danglers