Our executive staff brings 22+ years of extensive experience in the airport retail business and has implemented thousands of promotions, advertising campaigns, and experiential marketing campaigns. This experience is critically important when operating in a complex airport retail environment.


Christine Crowley

Christine is responsible for managing the partnerships with TROFIE retailers, ensuring they each receive the best practices from Team TROFIE's multi-talented members, including the implementation of innovative marketing programs and cutting-edge technologies that reach and engage today’s on-the-go consumer.

With an ad agency background with Young & Rubicam and D’Arcy-MacManus-Masius, and then her own shop for 20 years, Christine brings the marketing-to-media-to-consumer balance to TROFIE’s strategic plans.

Off hours, Christine is working on lowering her 20 handicap, planning non-work travel explorations, and discovering the latest craft beers with her husband, Paul.  

Jim Wayand

For over 2 decades, Jim has helped some of the most respected brands operationalize and build out new strategic marketing programs. He has worked on both the client side and the agency side, holding various senior roles from Global Digital Marketing Director to SVP Global Business Leader to creating his own digital based startups.

Using digital, OOH, and other emerging channels, Jim has driven marketing programs for companies such as Google, Intel, AOL, Delta Air Lines, Microsoft, and Coca-Cola.

When away from work, you can find Jim with his family discovering new backroads in Sonoma or on the beaches in Marin. 

Stacie Hedley

Stacie joined TROFIE in 2001 following more than a decade with AOL/Time Warner. Her insight and strategic knowledge of the industry gives clients an inside edge in developing powerful and effective marketing promotions that meet and exceed goals. 

Stacie works closely with Team TROFIE members to bring creative and new product promotions that dovetail with book and magazine marketing campaigns, and general merchandise and food advertising. Stacie and Team TROFIE work together to sell TROFIE'S $10 million in promotional inventory annually.

In the city of Sonoma, Stacie’s energies and talents are shared with non-profits and organizations that raise awareness and funds. She is legendary is her ability to organize volunteers and generate huge dollars for special projects. Proud mother of three daughters, Stacie is an outdoor enthusiast and can sing on key.

Terry Kraml

Books often represent over 40 percent of a newsstand’s periodicals business, and TROFIE retail partners look to Terry to apply the insight and industry acumen she has gained throughout her 25-plus year career to enhance their book business.

Prior to joining TROFIE, Terry was a Book Transportation Manager for Chas. Levy Circulation Company in Chicago. Terry has developed breakout marketing strategies to maximize key book categories nationwide. With smart buying and custom marketing campaigns that target the airport traveler, these programs generate powerful results for retailers. TROFIE’S progressive and unique sales opportunities are held in high esteem by the publishing community.

Terry’s dog Star is the only dog in Illinois who does not bark at the UPS driver but rather howls whenever a call comes in from TROFIE, and specifically from Christine. Terry’s two champion daughters and husband ski, paddle, boat, and are reportedly living the dream.

Heather Browand

No stranger to the single copy sales magazine industry, Heather experienced her first paper cut as an intern with Hachette a couple of dozen years ago. She’s been a publisher, national distributor, global magazine marketer, and today claims the title of National Sales Director—Press, representing TROFIE retail partners’ marketing strategies in North America’s airport and train station newsstands.

Heather’s position requires her to match the right domestic and foreign magazines with travelers who subscribe to the belief that one doesn’t check ones brains with ones luggage. She curates authorized magazine lists and creates marketing programs designed to improve the shopper experience when customers are in TROFIE’s retail partners’ newsstands, with the happy end resulting in increasing sales.

Aside from work, Heather admits to being big gym devotee and enjoys attending live music and theater (anything from a cabaret to seeing a major artist at Madison Square Garden). Further to that, she also sings in a band. More about that at another time.